Saturday 27 July 2013

Blumenfeld Studio...


Anyone who has an interest in fashion photography will know who Erwin Blumenfeld is. He created the beautiful stills of Grace Kelly posing inside a picture frame or the characteristic red lips blowing smoke. What many people don't know is that he already was a great artist before entering the world of Vogue and Harper's Bazaar. His work was very intimate and avant-garde. He played with shadows, distortion, colour... and still managed to instill some of these techniques later into his fashion photography. The exhibition Blumenfeld Studio: New York 1941-1960 presents a range of his work including his most famous Vogue covers, advertising campaigns but also work he did outside the fashion world which reflects his truer nature as an artist. 

Berlin-born photographer Erwin Blumenfeld (1897-1969) was one of the most internationally sought-after portrait and fashion photographers in the 1940s and 1950s. America's leading magazines, including Vogue and Harper's Bazaar hired him for imaginative and highly individual shots. The show focuses on the little-known history of his photography studio at 222 Central Park South in New York. Around 100 colour photographs and originals of Erwin Blumenfeld's works in fashion magazines provide insights into this key artistic phase in his life.


XOXO

Blumenfeld Studio is on at the Somerset House East Wing until 1st of September

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